By Roman Pichler

The 1st consultant to Scrum-Based Agile Product Management

In Agile Product administration with Scrum, prime Scrum advisor Roman Pichler makes use of real-world examples to illustrate how product vendors can create profitable items with Scrum. He describes a wide diversity of agile product administration practices, together with making agile product discovery paintings, profiting from emergent specifications, developing the minimum marketable product, leveraging early patron suggestions, and dealing heavily with the advance team.

Benefitting from Pichler’s broad event, you’ll find out how Scrum product possession differs from conventional product administration and the way to prevent and conquer the typical demanding situations that Scrum product proprietors face.

Coverage includes
Understanding the product owner’s function: what product vendors do, how they do it, and the incredible implications
Envisioning the product: making a compelling product imaginative and prescient to provoke and advisor the group and stakeholders
Grooming the product backlog: coping with the product backlog successfully even for the main advanced products
Planning the discharge: bringing readability to scheduling, budgeting, and performance decisions
Collaborating in dash conferences: figuring out the product owner’s position in dash conferences, together with the dos and don’ts
Transitioning into product possession: succeeding as a product proprietor and constructing the position within the enterprise
This e-book is an essential source for an individual who works as a product proprietor, or expects to take action, in addition to executives and coaches drawn to setting up agile product administration.

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Additional info for Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series)

Sample text

It should be an environment that facilitates communication and interaction, makes work enjoyable, and allows displaying key artifacts as information radiators (the vision statement, high-priority product backlog items, a software architecture diagram, the sprint backlog, and the release and sprint burndown). The best team rooms balance teamwork with the need for privacy and working in small groups by providing breakout rooms. 3. de, on June 22, 2009. From the Library of Wow! 5 The product owner and ScrumMaster roles complement each other: The product owner is primarily responsible for the “what”— creating the right product.

From the Library of Wow! eBook T H E M I N I M A L M A R K E TA B L E P R O D U C T • • • 2 9 standard for smartphones. One of the secrets behind its success is the narrow set of customer needs Apple selected. The company avoided the trap of trying to please too many people at once, of trying to copy all the features competitors offered. Instead, Apple took a fresh look at what smartphones should look like and do and deliberately left out some functionality. The original iPhone shipped without many features that were standard on existing phones: copy and paste, the ability to send text messages to multiple recipients, and a software development kit, for instance.

In the fourteenth century, Franciscan friar William of Ockham allegedly postulated that given a choice between functionally equivalent designs, the simplest design should be selected (Lidwell, Holden, and Butler 2003, 142). This insight is known as Ockham’s razor. Simplicity is not only about the aesthetics of a product. It means focusing on the product’s essence, building only what is really needed, and being able to adjust and extend the product easily. A simple yet adequate product is easy to use—think of Apple’s iPod.

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