By John Caples

*This is a test of the 1st variation of this e-book that is unavailable in digital/physical format.

The objective of this booklet is to teach you ways to make larger ads - to inform you certainly and specifically:
-how to settle on powerful appeals
-how to put in writing headlines which are "stoppers"
-how to write down replica that sells
-how to make all types of layouts
-how to get awareness through the use of brides, infants, animals, cartoons, comedian strips, etc.
-how to exploit intercourse appeal
-how to take advantage of humor, horror, information, interest, and self-interest
-how to introduce new products
-how to promote numerous items within the related ad,
-how to deal with contests, charges, and loose offers
-how to construct prestige
-how to extend coupon returns
-how to get orders through mail
-how to make humans stick with your advertisements week after week and month after month, simply as they persist with a persevered story
-how to make ads in attaining the first objective they're meant to accomplish; specifically to promote extra item.

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Extra resources for Advertising Ideas: A Practical Guide to Methods That Make Advertisements Work

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